Personalization Pioneers

Reconstructing and redefining an existing brand seems like an arduous task. Personalization Pioneers, a sub-brand of Dynamic Yield, acts as an extension of the rationale I instigated for the mother brand’s visual system – I wanted to allow a fair amount of freedom.

The imagery had to be bold yet stark. The creative had to feel like one could rip it from the walls of a New York subway, rampant designs married to typography, infused with Eurocentric structuralism.